We can consider that the origin of the meaning of sign lies the definition given it by classical stoicism. Sign comprised two senses: that which&sbquo as a sound that is uttered&sbquo means something or refers to something&sbquo and that which&sbquo as a concept in the mind&sbquo is meant or referred to. Later&sbquo that definition was organized by St.Augustine. The contemporary linguistic definition fundamentally preserves this classical definition. For example&sbquo the role of a sign is as a word that possesses the potential to evoke certain events while preserving its qualification as being a substitute for something&sbquo and as a result&sbquo represent that event&sbquo and has the purpose of standing in for it&sbquo acting for it&sbquo and reenacting it. We can attempt to define sign&sbquo as a word&sbquo through such two-way relations as "thing and name&sbquo" idea and representation&sbquo: and Logic and voice." This involves reinterpretation of the meaning of things through how close they come to factuality as representative images&sbquo indices&sbquo or symbols. Radically&sbquo it is even possible to define signs as shared illusions. Research that takes the sign as its subject is customarily called semiotics or semiology. These are a theory and a school of thought that analyze and classify the relationships between signs and the objects they designate in their existing use within systems. Furthermore&sbquo in order to probe the essence of culture itself&sbquo the two approaches of retracing and clarifying how things&sbquo events or meanings are made into signs are now recognized as research subjects for theory and study. As for semiotics in design&sbquo by incorporating the meaning of the designed object-that is&sbquo its reference to something and its being referenced-into the design intention as symbolic expression or as symbolic content&sbquo we can assume that this meaning is the design effect or the principle logic of utility. We can even say that expression through design is equivalent to spreading social signification. In particular&sbquo by being aware of products as signs we can link the products existence as a signification of actuality&sbquo a signification of function&sbquo a signification of structure&sbquo and a signification of symbol&sbquo all of which are seen as reciprocal in the relationship between culture and design&sbquo to the control of the sense of ownership or use through intentional expression and intentional content.