"Libido is a technical term in psychoanalysis. As Freud was the one who used this term extensively&sbquo it became widely used. Freud defined libido as sexual desire and stated that it existed in every deep layer of the unconsciousness. The origin of libido is a Latin word that meant "envy" and "desire&sbquo" and Freud adapted it. In contrast&sbquo Jung defined it as the source of life and desire to live. I would like to take note of Freud's understanding that the desire and appetite in the depth of unconsciousness are the essential drive that supports spiritual activities. As libido is also a technical term in physical chemistry and used in energetics&sbquo it developed into sexual energetics that lies at the root of human instinct.In Freud's libido development (sexual psychological development) theory&sbquo it influences one's personality and even as far as sexual propensity in such stages as the oral phase and anal stage&sbquo phallic stage and latency phase. THerefore&sbquo sensation form the erogenous zones is given from as mental energy in the deep layers of consciousness. If it becomes pent-up&sbquo it leads to anxiety and tension and may eventually lead to orectic breakdown&sbquo This anxiety and tension&sbquo however&sbquo are sometimes said to result in artistic expression.
The libido of design or the designer&sbquo in case the subject of design is oriented towards idealism&sbquo harmony and order&sbquo unfortunately dose not lead to suppressive or symptomatic expression of sexual energy or motivation for creation as stated by Freud. It should be redefined rather as daydream-like imagination that is liberated from introverted fantasies and obsessions. That is&sbquo I think the imagination and imaginative power of the designer can be displayed by achieving a consistency between morphology (derived from Morpheus&sbquo the god of daydreaming) and libido."