Fashlon
Ryuko is the Japanese word for fashion It indicates an economic consumption orientation that goes through an initial fad stage&sbquo in which it is supported by a small number of people&sbquo and then develops into a mid-to-long term trend where "everybody follows it" In Japan in particular it may be considered a term more strongly associated with the apparel market The reason clothing became the symbol or center of fashion is be-cause it Is the easiest to alternate economically among the basic elements of living: food&sbquo clothing and housing Anthropologically&sbquo clothing culture varies regionally&sbquo is not absolute&sbquo and has the highest degree of flexibility. Socially&sbquo clothing has a self-presentation function and acts as a status index Fashion is an association between consumption and production For example&sbquo a corporation can intervene in&sbquo manipulate and control the market through sales promotion and its informatization This is association between consumption and production&sbquo and even before that&sbquo association between trends and customs Theoretical interpretations have been attempted regarding this from diverse viewpoints such as the law of social evolution&sbquo emulation of authority&sbquo conspicuous consumption&sbquo synchronization and differentiation&sbquo and disorderly customs It must be firmly stated that interpreting fashion in terms of dichotomy theories such as confusion (or stagnation) and advancement in lifestyles&sbquo or homogenization and heterogenization In social phenomena&sbquo is passe Fashion should be seen as an outcome of consumption manipulated by corporations. and a result of mass psychology manipulated by the mass media and counter cultures In other words&sbquo the subjective backbone of fashion comprises "eventness&sbquo" "signification&sbquo" "manipulativeness&sbquo" and "synchronicity." If design takes part in this creation of consumer motivation&sbquo design and fashion end up being assessed as synonymous Today&sbquo however&sbquo the essence and result of design&sbquo and its purpose as a social profession are naturally thought to guide a certain relationship detached from fashion into the market economy. This is because the transformation of the new structure of capitalism in the new century demands a new way of how design should be Even so&sbquo the invigorating sensationalism of fashion and its utility must be acknowledged.