Marketing

While the actual venue of exchanging merchandises between the seller and buyer is called the market&sbquo the act of making those various exchanges is called marketing. Marketing indicates the general business activity in the market. The phrase "marketing research&sbquo" for example&sbquo represents the structure of product distribution for manufacturers and suppliers of the products&sbquo and indicates actions and measures for the overall trend not only in products but also market&sbquo product&sbquo sales&sbquo services&sbquo distribution&sbquo advertisements and consumption incentives. As to the activities of corporations who are manufacturers and suppliers&sbquo marketing itself is the core of their business activities. The relationship between production and consumption as described above has been the basic picture of making so far&sbquo but this has been changing in our information society&sbquo and the transformation and alteration of the structure of marketing is taking place. Furthermore&sbquo it is necessary to integrate recycling and environmental measures with the marketing structure&sbquo and demand that unprecedented concepts and action policies (regarding products and the environment&sbquo services and the environment&sbquo and advertisement and the environment) be deeply involved in information gathering and analysis of market trends. For this purpose&sbquo methods of marketing?徨elated information manipulation is being developed&sbquo although that proves that the products themselves have already become the media. That is&sbquo in our information society&sbquo marketing can be seen as an information business activity. Design for marketing is&sbquo therefore&sbquo an important means to achieve communication.

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