I me [Watakushi]
Idealism
Identity
Image
Imagination
Instinct
Intent
Interaction
Interface
Intuition (chokkan)
Isyoo
Identity
When asked&sbquo "Who are you?" can a person clearly identify who he or she is? In-regards to this question&sbquo "Identity" is defined in terms like" subjectivity&sbquo" "self-awareness&sbquo" "identity&sbquo"" a sense of belonging" and "location" that explain how the personality (as integrated by the self) relates to and interacts with society ad culture. The American psychoanalyst E.h.Erickson (1902-1994) is considered to have devised a systematic definition of Identity. He defined two aspects to the self-awareness of the self and awareness of the other&sbquo and said that identity was the situation in which both were unified. Theorizing that the identity of the self forms in eight stages&sbquo depending on age and environment&sbquo has taken the concept of identity beyond the study of psycho-analysts to become a vocabulary that provides an ingrated sexplanation of the significance of an individual&sbquo a group&sbquo agnation or corporate organization. Above all&sbquo this has ben linked to words like visual identity and product identity that serve as a substantial vocabulary to rationally identify images created by design regarding a company's products and reason for existence. These words must possess a quality that explains the effectiveness of the design in interrelating and correlating the concept and its expression in form. The reason that he simplistic definition of corporate identity as "unification of the corporate image "became popularized lies in fundamental inadequacies in designers' understanding of identity. As a result&sbquo companies whose corporate identity become-mere decorative display have had difficulty surmounting the economic hurdles imposed by the collapse of bubble economy&sbquo and have been enable to express or convey an identity-their reason to exist as a corporation-to their society&sbquo age&sbquo and culture. In order for design o embody an identity and to apply&sbquo manage and maintain it&sbquo must not the designer become aware that the nature of his or her existence as a designer has a dual structure? This will be taken up in the next section.